Expondo, one of Europe’s leading marketplaces for professional equipment, supports experts in food service, skilled crafts, and trades with a selection of over 5,000 products. As the Art Director of this project, I was tasked with designing an animated mascot that would embody the company’s proactive and expert-driven ethos. The goal? To create a character that would add personality and emotional resonance to Expondo’s internal communications while unifying and energizing the team.
3. Expondo - The DOer
Playful yet professional, approachable yet confident—the mascot became a dynamic storyteller, bringing internal messages to life with energy and authenticity. Through this project, I demonstrated how design can transcend visuals to create meaningful connections. Inspired by the dynamic "DO" logo, I conceptualized and created the vibrant and charismatic "DOer" mascot—a playful yet professional figure that reflects Expondo’s dedication, innovation, and commitment to supporting experts in their craft. From concept sketches to vibrant animations, I directed every step of the creative process to ensure the mascot aligned with Expondo’s brand values.
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