Łukasz Wrzal,Product Designer with a background in art direction.
10+ years across products, brands and campaigns. I turn complex journeys into clear interfaces and build visual systems teams can use.
Selected work.
All nine projects
Self-initiated · Live
Surveyvor
An AI tool that doesn’t rewrite your brief. It shows what the brief hasn’t decided.
Client project
Expondo – Blackout Sale
Black Week rebuilt as a solar eclipse in three phases, with sales reported 17% up year over year.
Speculative proposal
AuraGen
A biotech brand and investor site built around a working dashboard on simulated data.
Self-initiated concept · Spec
IKEA Offline
A campaign about what home gives us that a screen can’t, without a word about screens.
Nice to meet you.
I’m Łukasz, or just Luke. I’ve spent over ten years working across design and creative, usually somewhere between the big idea and the details that make it actually work.
I like complicated problems, clear systems and work that has a reason to exist.
I build the rules, not just the artwork. The idea is to leave behind a system your team can keep using months later without having to call me every time something new comes along.
Dashboards, portals, booking flows and all the other screens that become part of someone’s routine. Small improvements matter when a screen gets used thousands of times.
I use AI where it genuinely gives the work more range or the process more speed. The decisions stay human: what matters, what works, what gets cut, and why.
Who trusted me.
A selection of the teams I've worked with over the last decade.
