Łukasz Wrzal vel Kosowski,Product Designer with a background in art direction.

I design digital journeys and visual systems, bringing experience across products, brands and campaigns.

View selected work Let’s talk

Selected work.

All nine projects

A client website redesign and a live product I designed and built.

Client project · 2024

Resi4Rent

Redesigning the path from apartment search to contacting an agent.

UX research, information architecture, UX/UI

Self-initiated · Live · 2026

Surveyvor

A live briefing tool that flags unresolved decisions and conflicting requirements.

Product design, brand, front-end build

Additional work

Client project · 2022

Expondo – Blackout Sale

A three-phase Black Week campaign built around a solar eclipse.

Campaign concept, creative and art direction

Client project · 2025

Win Casino

One identity system for four loyalty tiers, with guidelines for motion and application.

Creative direction, identity system

About me.

I’m Łukasz, also known as Luke. My work spans digital products, identity systems and campaigns. I bring interface design and art direction together, connecting how an experience works with how it looks.

Experience

2026
Lead Designer · Lingaro
B2B contract. Led a three-person creative team; built Claude-based tools that produce brand-consistent presentations and documents.
2025 – now
Creative Lead · UNICEF Poland
B2B contract. Creative strategy and end-to-end design for fundraising campaigns, including landing pages for recurring digital donors, with media houses and agencies.
2025
Art Director · Win Casino
B2B contract. End-to-end brand transformation and rollout with a two-to-four-person creative team, including UX/UI for the website and in-venue screens.
2022 – now
Creative Lead & Art Director · Take a Luke Studio
Independent practice. Branding, UX/UI and digital projects for international and local clients, from discovery through delivery.
2021 – 2024
Senior Creative Designer · Expondo
UX/UI and digital assets across 17 markets; co-created and evolved the e-commerce design system; created the Black Week campaign.
2018 – 2021
Graphic Designer · Brand New Galaxy (Pathfinder23)
Landing pages, social media and brand assets for Bayer, Duracell and Coty, working with strategy and copy teams.
2015 – 2017
Graphic Designer · Chrum.com
Visual identity, streetwear collections, campaigns and social media.