Łukasz Wrzal,I design how products work, and how they look.

Product designer and art director in Warsaw, working with teams on products, brands and campaigns, from the first question to the last pixel.

See the work Let’s talk

Worked with

Paley European Institute Amnesty International RBS – The Royal Bank of Scotland Sound Garden Hotel Airport Expondo Rennes School of Business Marbo Athlete Bridge Bayer Resi4Rent Duracell

Selected work.

ZEW – the wordmark

ZEWIdentity · 2024

100+

projects delivered

10+

years in design

17

international markets designed for

50+

brands worked with

About me.

I’m Luke. Curious by nature, tidy by habit, stubborn about details. Easy to work with, hard to stop.

Experience

  1. 2026Lead Designer · Lingaro
    • Built Claude-based tools and workflows that turn brand guidelines into on-brand marketing materials, presentations, dashboards and one-pagers.
    • Took the tools from concept to adoption; teams across the organisation used them, and they were being refined for organisation-wide rollout.
    • Led a three-person creative team: assigned work, reviewed output and kept day-to-day quality and visual consistency.
    • Designed corporate presentations, case studies, complex documents, digital graphics and animation.
  2. 2025 – nowCreative Lead · UNICEF Poland
    • Lead creative strategy and end-to-end design for fundraising campaigns focused on recurring digital donors.
    • Build campaigns from scratch: the big idea, visual proposals, art direction and media plan, including brand-awareness campaigns.
    • Work closely with other teams, media houses and external agencies.
    • Create campaign assets, from landing pages to visuals, and oversee creative direction across all digital touchpoints.
  3. 2025Art Director · Win Casino
    • Rebuilt the brand’s foundations: positioning, archetypes, tone of voice, visual identity and communication system.
    • Created a comprehensive brand guide; the brand system is still in use.
    • Art-directed the opening of the casino in Warsaw: animations and graphics for the game screens and every digital material.
    • Designed a multi-tier VIP card system and an original loyalty programme built on storytelling and gamification; both are still in use.
    • Worked directly with the board and led a two-to-four-person creative team.
  4. 2022 – nowCreative Lead & Art Director · Take a Luke Studio
    • Advise founders, boards and marketing teams on positioning, customer journeys, tone of voice and visual brand worlds.
    • Design strategic presentations, communication systems, websites and digital products across industries.
    • Designed and built Surveyvor, a public tool that finds gaps and unknowns in briefs.
    • Create AI tools that help brands and small teams do more with branding.
  5. 2021 – 2024Senior Creative Designer · Expondo
    • Created the Blackout Black Week campaign, which contributed to a company-reported 16% sales increase.
    • Designed UX/UI and digital assets across 17 markets: landing pages, CRM and performance campaigns.
    • Co-created and evolved a scalable design system for international e-commerce.
  6. 2018 – 2021Graphic Designer · Brand New Galaxy
    • Designed landing pages, social media and brand assets for Bayer, Duracell and Coty.
    • Worked with strategy and copy teams in an agency model, iterating fast within global brand guidelines.
  7. 2015 – 2017Graphic Designer · Chrum.com
    • Developed the visual identity and designed streetwear collections, campaigns, content and social media.
    • Helped shape the brand as it passed seven-figure annual revenue and made the cover of Forbes Polska’s “Pierwszy Milion”.