As the Art Director for Resi4Rent’s marketing initiatives, I was responsible for shaping the creative direction and producing a wide range of assets to promote key events and campaigns. My work included designing brochures, posters, billboards, citylight animations, and other advertising materials, ensuring a cohesive and engaging visual identity across all touchpoints.
4. Resi4Rent: Marketing with Impact
.avif)
Between 2023 and 2025, I created over 50 marketing assets for Resi4Rent, supporting various campaigns and events. My role focused on shaping a unique creative direction that balanced brand consistency with a more artistic and emotionally engaging approach. The goal was to establish a sense of closeness with the audience while infusing artistic elements where the projects allowed for it. This approach broke away from the traditional idea of strict visual consistency, instead embracing flexibility while still aligning with the company’s brand guidelines. My work ranged from brochures, posters, billboards, and citylight animations to other advertising materials, ensuring each campaign had a distinct yet recognizable impact within the Resi4Rent brand identity.
