Teatr Nowe Formy
When Identity Takes the Stage. Visual Art Directing for Teatr Nowe Formy.
Brief
Teatr Nowe Formy is not a typical stage. It’s a space where stories take unexpected shapes, where intimacy collides with provocation, and where visuals are as important as words. My challenge was to give each play its own striking identity, while keeping a thread that ties them all back to the spirit of the theater: contemporary, fearless, and emotionally charged.
Research & Insights
From posters and programs to digital campaigns and visuals, I designed touchpoints that extended the performance beyond the theater walls. Photography, typography, and color were used as actors themselves — not background, but protagonists. Each project started with conversations about themes and emotions, then translated into compositions that felt less like promotion and more like a continuation of the play.
Approach
I treated every production as a world of its own — a new language to invent, a new mood to capture. Instead of applying a single template, the art direction shifted with each play: sometimes neon-lit and sensual, sometimes stark and minimalist, sometimes dreamlike and surreal. Yet through all these transformations, the work carried the same DNA: visuals that make you pause, lean in, and feel.
Process & Design
From posters and programs to digital campaigns and visuals, I designed touchpoints that extended the performance beyond the theater walls. Photography, typography, and color were used as actors themselves — not background, but protagonists. Each project started with conversations about themes and emotions, then translated into compositions that felt less like promotion and more like a continuation of the play.
Result & Impact
The visual identities became part of the storytelling, not just marketing. They attracted audiences with boldness, but also deepened the atmosphere of the performances. The result was an ongoing body of work where art direction didn’t just sell tickets — it set the stage, making every poster, animation, and graphic feel like a fragment of theater itself.
