Łukasz Wrzal
Creative Design
Brand Strategy
Creative Direction
Creative Design
Brand Strategy
Creative Direction
Creative Design
Brand Strategy
Creative Direction
About
About
I’m Łukasz. I design with intention, instinct, and a stubborn belief that visuals should mean something. I’m not here to decorate. I’m here to build worlds that stay with people.
I never worked the “safe” way. I mix strategy with instinct, break rules when they get in the way, and build visuals that have a point of view. Not trend-chasing, not template-driven work with attitude. I like identities that breathe, campaigns that hit a nerve, and systems that carry their own weight. If something doesn’t feel honest, I’d rather start over. My goal is simple: create design that leaves a mark and refuses to blend in.
Areas of Focus
Areas of Focus
Areas of Focus
Brand & Visual Identity
Building scalable brand systems that balance clarity and market differentiation—from core strategy to a complete visual language.
Brand & Visual Identity
Building scalable brand systems that balance clarity and market differentiation—from core strategy to a complete visual language.
Brand & Visual Identity
Building scalable brand systems that balance clarity and market differentiation—from core strategy to a complete visual language.
Digital Product & Web Design
Translating high-level strategy into intuitive, elegant digital platforms and measurable user experiences.
Digital Product & Web Design
Translating high-level strategy into intuitive, elegant digital platforms and measurable user experiences.
Digital Product & Web Design
Translating high-level strategy into intuitive, elegant digital platforms and measurable user experiences.
Art Direction & Creative Leadership
Defining the visual direction and narrative for campaigns and projects—turning ideas into coherent, high-impact storytelling and results.
Art Direction & Creative Leadership
Defining the visual direction and narrative for campaigns and projects—turning ideas into coherent, high-impact storytelling and results.
Art Direction & Creative Leadership
Defining the visual direction and narrative for campaigns and projects—turning ideas into coherent, high-impact storytelling and results.
Design Strategy & Innovation
Leveraging emerging technology (including AI) to expand creative possibilities, solve complex business problems, and build meaningful, scalable solutions.
Design Strategy & Innovation
Leveraging emerging technology (including AI) to expand creative possibilities, solve complex business problems, and build meaningful, scalable solutions.
Design Strategy & Innovation
Leveraging emerging technology (including AI) to expand creative possibilities, solve complex business problems, and build meaningful, scalable solutions.
Testimonials
Testimonials
Testimonials
One of the most creative people I’ve ever worked with. His approach shaped our company culture and inspired the entire team to think differently.
Emma Pugsley
A reliable designer and outstanding illustrator, always delivering high-quality campaigns. His creativity and team spirit consistently elevated our projects and internal communication.
Christoph Rodak
Luke always gives more than expected — from banners to full brand systems. His originality and humor make collaboration effective and truly enjoyable.
Ewelina Samul
Elegant motion effects refine each scroll, encouraging visitors to explore content a bit deeper and stay engaged longer.
Olivia Grant
Passionate, organized, and focused on quality. Luke genuinely cares about excellence and motivates others to reach the same high standard.
Kirill Singer
We worked together on a website and product launch. Lukasz combined strong creative direction with technical precision, making the whole process seamless and inspiring.
Michal Podgorzak
Luke blends creativity with business thinking, guiding projects from concept to execution. The results were consistent, impactful, and aligned with our goals.
David Moreau
Post-launch support stays prompt, keeping the site secure, optimized and running smoothly for every visitor at any hour.
Hannah Brooks
One of the most creative people I’ve ever worked with. His approach shaped our company culture and inspired the entire team to think differently.
Emma Pugsley
A reliable designer and outstanding illustrator, always delivering high-quality campaigns. His creativity and team spirit consistently elevated our projects and internal communication.
Christoph Rodak
Luke always gives more than expected — from banners to full brand systems. His originality and humor make collaboration effective and truly enjoyable.
Ewelina Samul
Elegant motion effects refine each scroll, encouraging visitors to explore content a bit deeper and stay engaged longer.
Olivia Grant
Passionate, organized, and focused on quality. Luke genuinely cares about excellence and motivates others to reach the same high standard.
Kirill Singer
We worked together on a website and product launch. Lukasz combined strong creative direction with technical precision, making the whole process seamless and inspiring.
Michal Podgorzak
Luke blends creativity with business thinking, guiding projects from concept to execution. The results were consistent, impactful, and aligned with our goals.
David Moreau
Post-launch support stays prompt, keeping the site secure, optimized and running smoothly for every visitor at any hour.
Hannah Brooks
One of the most creative people I’ve ever worked with. His approach shaped our company culture and inspired the entire team to think differently.
Emma Pugsley
A reliable designer and outstanding illustrator, always delivering high-quality campaigns. His creativity and team spirit consistently elevated our projects and internal communication.
Christoph Rodak
Luke always gives more than expected — from banners to full brand systems. His originality and humor make collaboration effective and truly enjoyable.
Ewelina Samul
Elegant motion effects refine each scroll, encouraging visitors to explore content a bit deeper and stay engaged longer.
Olivia Grant
Passionate, organized, and focused on quality. Luke genuinely cares about excellence and motivates others to reach the same high standard.
Kirill Singer
We worked together on a website and product launch. Lukasz combined strong creative direction with technical precision, making the whole process seamless and inspiring.
Michal Podgorzak
Luke blends creativity with business thinking, guiding projects from concept to execution. The results were consistent, impactful, and aligned with our goals.
David Moreau
Post-launch support stays prompt, keeping the site secure, optimized and running smoothly for every visitor at any hour.
Hannah Brooks
One of the most creative people I’ve ever worked with. His approach shaped our company culture and inspired the entire team to think differently.
Emma Pugsley
A reliable designer and outstanding illustrator, always delivering high-quality campaigns. His creativity and team spirit consistently elevated our projects and internal communication.
Christoph Rodak
Luke always gives more than expected — from banners to full brand systems. His originality and humor make collaboration effective and truly enjoyable.
Ewelina Samul
Elegant motion effects refine each scroll, encouraging visitors to explore content a bit deeper and stay engaged longer.
Olivia Grant
Passionate, organized, and focused on quality. Luke genuinely cares about excellence and motivates others to reach the same high standard.
Kirill Singer
We worked together on a website and product launch. Lukasz combined strong creative direction with technical precision, making the whole process seamless and inspiring.
Michal Podgorzak
Luke blends creativity with business thinking, guiding projects from concept to execution. The results were consistent, impactful, and aligned with our goals.
David Moreau
Post-launch support stays prompt, keeping the site secure, optimized and running smoothly for every visitor at any hour.
Hannah Brooks
One of the most creative people I’ve ever worked with. His approach shaped our company culture and inspired the entire team to think differently.
Emma Pugsley
A reliable designer and outstanding illustrator, always delivering high-quality campaigns. His creativity and team spirit consistently elevated our projects and internal communication.
Christoph Rodak
Luke always gives more than expected — from banners to full brand systems. His originality and humor make collaboration effective and truly enjoyable.
Ewelina Samul
Elegant motion effects refine each scroll, encouraging visitors to explore content a bit deeper and stay engaged longer.
Olivia Grant
Passionate, organized, and focused on quality. Luke genuinely cares about excellence and motivates others to reach the same high standard.
Kirill Singer
We worked together on a website and product launch. Lukasz combined strong creative direction with technical precision, making the whole process seamless and inspiring.
Michal Podgorzak
Luke blends creativity with business thinking, guiding projects from concept to execution. The results were consistent, impactful, and aligned with our goals.
David Moreau
Post-launch support stays prompt, keeping the site secure, optimized and running smoothly for every visitor at any hour.
Hannah Brooks
One of the most creative people I’ve ever worked with. His approach shaped our company culture and inspired the entire team to think differently.
Emma Pugsley
A reliable designer and outstanding illustrator, always delivering high-quality campaigns. His creativity and team spirit consistently elevated our projects and internal communication.
Christoph Rodak
Luke always gives more than expected — from banners to full brand systems. His originality and humor make collaboration effective and truly enjoyable.
Ewelina Samul
Elegant motion effects refine each scroll, encouraging visitors to explore content a bit deeper and stay engaged longer.
Olivia Grant
Passionate, organized, and focused on quality. Luke genuinely cares about excellence and motivates others to reach the same high standard.
Kirill Singer
We worked together on a website and product launch. Lukasz combined strong creative direction with technical precision, making the whole process seamless and inspiring.
Michal Podgorzak
Luke blends creativity with business thinking, guiding projects from concept to execution. The results were consistent, impactful, and aligned with our goals.
David Moreau
Post-launch support stays prompt, keeping the site secure, optimized and running smoothly for every visitor at any hour.
Hannah Brooks
FAQ
FAQ
FAQ
001.
Are you a graphic designer, a product designer, or… what exactly?
Labels are tricky. I like to think of myself as a design generalist — someone who can jump between branding, art direction, and UX/UI without losing the thread. I’m the guy who sees both the forest and the trees.
002.
What kind of projects make you happiest?
The ones that start messy. Sticky notes everywhere, wild ideas flying around, and then the slow magic of shaping that chaos into something sharp and inevitable. That transformation is addictive.
003.
How do you usually start a project?
By asking “what really matters here?” Not the font or the color, but the change we want to see. Once the goal is clear, the rest is just design gymnastics — and I love gymnastics.
004.
What makes you different from other designers?
I mix strategy with craft. One day I’m writing a brandbook and guiding a team, the next I’m deep in Figma pushing pixels. I don’t see it as two worlds — for me, strategy and execution are the same dance.
005.
What do you want people to feel when they see your work?
Satisfaction. That little spark. The pause when someone tilts their head and thinks: “oh, that’s clever” or “damn, that’s beautiful.” Half utility, half magic trick. If I can pull that off — job done.
006.
If you weren’t a designer, what would you be?
Probably a chef. Both worlds are about mixing ingredients, testing flavors, plating things beautifully, and serving them in a way that makes people feel something. Design and food are cousins.
007.
What’s next for you?
Leaning deeper into product design and AI. I want to keep shaping brands, but also build tools and experiences people actually use every day. Fewer “pretty pictures,” more things that live, breathe, and solve problems.
001.
Are you a graphic designer, a product designer, or… what exactly?
Labels are tricky. I like to think of myself as a design generalist — someone who can jump between branding, art direction, and UX/UI without losing the thread. I’m the guy who sees both the forest and the trees.
002.
What kind of projects make you happiest?
The ones that start messy. Sticky notes everywhere, wild ideas flying around, and then the slow magic of shaping that chaos into something sharp and inevitable. That transformation is addictive.
003.
How do you usually start a project?
By asking “what really matters here?” Not the font or the color, but the change we want to see. Once the goal is clear, the rest is just design gymnastics — and I love gymnastics.
004.
What makes you different from other designers?
I mix strategy with craft. One day I’m writing a brandbook and guiding a team, the next I’m deep in Figma pushing pixels. I don’t see it as two worlds — for me, strategy and execution are the same dance.
005.
What do you want people to feel when they see your work?
Satisfaction. That little spark. The pause when someone tilts their head and thinks: “oh, that’s clever” or “damn, that’s beautiful.” Half utility, half magic trick. If I can pull that off — job done.
006.
If you weren’t a designer, what would you be?
Probably a chef. Both worlds are about mixing ingredients, testing flavors, plating things beautifully, and serving them in a way that makes people feel something. Design and food are cousins.
007.
What’s next for you?
Leaning deeper into product design and AI. I want to keep shaping brands, but also build tools and experiences people actually use every day. Fewer “pretty pictures,” more things that live, breathe, and solve problems.
001.
Are you a graphic designer, a product designer, or… what exactly?
Labels are tricky. I like to think of myself as a design generalist — someone who can jump between branding, art direction, and UX/UI without losing the thread. I’m the guy who sees both the forest and the trees.
002.
What kind of projects make you happiest?
The ones that start messy. Sticky notes everywhere, wild ideas flying around, and then the slow magic of shaping that chaos into something sharp and inevitable. That transformation is addictive.
003.
How do you usually start a project?
By asking “what really matters here?” Not the font or the color, but the change we want to see. Once the goal is clear, the rest is just design gymnastics — and I love gymnastics.
004.
What makes you different from other designers?
I mix strategy with craft. One day I’m writing a brandbook and guiding a team, the next I’m deep in Figma pushing pixels. I don’t see it as two worlds — for me, strategy and execution are the same dance.
005.
What do you want people to feel when they see your work?
Satisfaction. That little spark. The pause when someone tilts their head and thinks: “oh, that’s clever” or “damn, that’s beautiful.” Half utility, half magic trick. If I can pull that off — job done.
006.
If you weren’t a designer, what would you be?
Probably a chef. Both worlds are about mixing ingredients, testing flavors, plating things beautifully, and serving them in a way that makes people feel something. Design and food are cousins.
007.
What’s next for you?
Leaning deeper into product design and AI. I want to keep shaping brands, but also build tools and experiences people actually use every day. Fewer “pretty pictures,” more things that live, breathe, and solve problems.